So, where are you located?
One way to make your web presence functional, and therefore valuable, is to include your geographic location. If, for whatever reason, you want to avoid listing a street address, include at least general info about your location, such as your city or area of town. Even if your organization is an exclusively online presence, the people behind your website and social media pages have a geographic location.
Including your geographic location:
- builds trust through legitimacy
- creates a personal connection
- helps you get found locally
- and filters your audience.
Engine Communication encourages its clients to include their geographic location on their website as well as their social networking pages. Doing so requires very little time and no financial resources, yet it can result in an array of benefits: new business through being found, brand loyalty through creating a personal connection, and efficiency through targeting your desired audience.
So, are you letting others know where you are located? If you aren’t, why not? If you already have your location listed on your web presence, have you noticed any benefits of doing so? We’d like to hear your thoughts on including your geographic location on the web!
Make It Better Monday
So, what are we doing?
Each week we’ll be sharing a question that we’ve asked ourselves regarding communication that can offer insight on how to make it better. We’ll share our idea of how to make it better and look forward to your own comments on the topic.
Engine Communication invites you to check back next Monday for a new way to make it better. Until then, feel free to contact us or visit our website for more information. See you Monday!