So, why is their search engine rank different on a mobile device?
Exactly eleven months ago, Google rolled out an update to searches on mobile devices. Search rankings on mobile devices are now affected by the mobile-friendliness of the individual pages on your website. Your placement in Google’s search results will be significantly different on mobile devices than on a desktop computer if your website is not mobile-friendly.
How can you determine if your website is mobile-friendly? What are the issues that prevent your website from being mobile-friendly? You’ll find the answers by examining pages using the Mobile-Friendly Test or logging into Google Webmaster Tools and checking out your Mobile Usability report. Some reasons for not being mobile friendly include: touch elements too close, small font size and flash usage.
Being mobile friendly does not require Accelerated Mobile Pages (AMP). In fact, Google has just started implementing AMP in mobile search results as of February 23, 2016. You can read more about AMP HTML at the Accelerated Mobile Pages Project.
So, is your website mobile friendly? Have you noticed a boost in your SEO for being mobile friendly? How important is your ranking in a mobile search?