What do you think of when you hear the word “blog”? Mommy bloggers recommending products to earn affiliate bonuses? A travel blog featuring Joe Backpacker as he tours hostels across Europe? A friend journaling her approaching wedding day? You might be surprised when you hear that we recommend a blog for your business website. [Read more…]
What are the ongoing costs of a website?
If you are looking to have a website built, you might be wondering how much it costs to keep your website up and running. While you can devote parts of your budget to maintenance, SEO (search engine optimization), online advertising, content creation or running an online store, there are three essentials you need for a basic website: [Read more…]
Make It Better Monday: Your Website
So, who owns your website?
If you have paid a web designer or agency to build a website, you may feel confident that you indeed “own” your website. However, when it comes time to make changes or switch between website hosts, such as GoDaddy or Host Gator, you may realize how much – or how little – control you actually have over your company’s website. Additionally, if you are aiming for good SEO, it is essential that you “own” your website’s content. [Read more…]
Make It Better Monday: Your SEO
So, why is their search engine rank different on a mobile device?
Exactly eleven months ago, Google rolled out an update to searches on mobile devices. Search rankings on mobile devices are now affected by the mobile-friendliness of the individual pages on your website. Your placement in Google’s search results will be significantly different on mobile devices than on a desktop computer if your website is not mobile-friendly. [Read more…]
Make It Better Monday: Your Image Film
So, why am I watching this video?
One way to make your organization shine in its image film is to come up with a compelling concept before you begin shooting video. To find that concept, you have to ask yourself a few questions:
- Who would you like to watch this video?
- What would you like that audience to know or feel?
- And, most importantly, what would you like your audience to do?