Web Design and Marketing Agency in Cypress, TX
So, who owns your website?
If you have paid a web designer or agency to build a website, you may feel confident that you indeed “own” your website. However, when it comes time to make changes or switch between website hosts, such as GoDaddy or Host Gator, you may realize how much – or how little – control you actually have over your company’s website. Additionally, if you are aiming for good SEO, it is essential that you “own” your website’s content. [Read more…]
So, this is just a slide show?
Videos are a great way to engage your audience. One way to ensure that your video is engaging is to make sure that it is truly a video and not a slideshow masquerading in a video file format. Skip the slideshow of images found elsewhere on the web and provide genuine moving picture content.
Your video title and description were enticing enough to attract viewers, so give your audience video content that provides new information or presents that information in a new way. Unless your organization would like to highlight photography services, save your still images for elsewhere. [Read more…]
So, did they just hire this out?
If you are looking to create a sense of belonging through your organization’s internal newsletter, be sure that your content reflects the voice of your team. In order to effectively reach everyone in your organization, include content that is relevant to specific departments as well as various levels of seniority. [Read more…]
So, who wrote the cue cards?
A well-crafted CEO video message can strengthen your employer brand and communicate your corporate culture in an authentic and powerful way. In addition to a well-chosen concept and message, it is essential to also set positive non-verbal signals.
The setting you choose for your message will influence its tone. Are you filming against a pure white background? Among workers in your factory? In front of or behind your desk? Each of these locations contribute differently to your overall message.
So, is all of this just re-posted content?
It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.
Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share? [Read more…]
So, when will they be back?
To get the most out of your social media presence requires consistency in the frequency of your communication. Why not make it your 2016 New Year’s Resolution to dedicate time in your schedule to maintaining your social media presence? Pages with regular updates are able to build momentum that can’t be achieved through sporadic batches of social activity.
Are you being loyal to your audience? If you are consistent in your delivery of compelling social media content, you are giving your audience a reason to check back again for new content.
So, who comments on this stuff?
Unlike the typical website, social media pages are designed for two-way communication. The social networks are a great place to interact with your stakeholders – this interaction can also be described as engaging your audience. Are you being social on your social media page? What can you do to engage your social media audience?
In order to keep your social network relevant to your own organization as well as your audience: