So, when will they be back?
To get the most out of your social media presence requires consistency in the frequency of your communication. Why not make it your 2016 New Year’s Resolution to dedicate time in your schedule to maintaining your social media presence? Pages with regular updates are able to build momentum that can’t be achieved through sporadic batches of social activity.
Are you being loyal to your audience? If you are consistent in your delivery of compelling social media content, you are giving your audience a reason to check back again for new content.
Building a brand is about building expectations. By demonstrating consistency and reliability in your social media communication, you are championing those values for your brand.
Regular appearances on your social media page reassures your audience that you are indeed still there and the lines of communication are open for two-way communication.
So, how often do you post new content to your social media pages? How often do you check your networks?