Tag: digital marketing | Engine Communication

Make It Better Monday: Your Social Media Content

January 11, 2016 by Engine Communication

So, is all of this just re-posted content?

It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.

Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share? [Read more…]

Make It Better Monday: Your Website

January 4, 2016 by Engine Communication

So, how old is this info?

You may have just re-launched your website with all new content yesterday, but how do we know that what we are looking at is brand new?

If you have a copyright date on your website that is updated manually, you may find yourself having to update the copyright date on each and every page of your site.

Websites with a content management system (CMS) may automatically update the date on the copyright at the footer of the page. However, since updating the copyright on your website can be done automatically, visitors still have no indication that the content they are viewing is brand new.

What are ways that you can show that your content is up to date?

Regularly update your blog with dated entries.
Include the date on any news items.
Add dated press releases and clippings.

So, what are ways that your web visitors can find out when your content was last updated? How often do you update your website or blog?

Make It Better Monday: Your Social Media Presence

December 28, 2015 by Engine Communication

So, when will they be back?

To get the most out of your social media presence requires consistency in the frequency of your communication. Why not make it your 2016 New Year’s Resolution to dedicate time in your schedule to maintaining your social media presence? Pages with regular updates are able to build momentum that can’t be achieved through sporadic batches of social activity.

Are you being loyal to your audience? If you are consistent in your delivery of compelling social media content, you are giving your audience a reason to check back again for new content.

[Read more…]

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