Web Design and Marketing Agency in Cypress, TX
So, how would that logo look in a single color?
By no means should it be a requirement to limit your logo to a single color, but be sure that you have a single color variation. Although you might be certain that you will never print your logo in anything less than full color, you will most likely need your logo in a single color at some point. By having a single color version ready to go, you ensure that your logo always looks its best and fits your brand identity. [Read more…]
So, did they just hire this out?
If you are looking to create a sense of belonging through your organization’s internal newsletter, be sure that your content reflects the voice of your team. In order to effectively reach everyone in your organization, include content that is relevant to specific departments as well as various levels of seniority. [Read more…]
So, how much more info could they squeeze into this ad?
It’s safe to say that we all want to get the best return on investment from our advertising. Your first inclination may be to include as much information as you can fit in your ad space. Before planning your ad design, however, it’s best to define the goal of the advertisement and include only information that is relevant to the audience of the publication.
Your advertisement should make it clear what you would like your audience to do. Should they call you? Try your new product? Visit your store? From there, you can decide what information is would encourage your audience to respond to your call to action. [Read more…]
So, they know I can’t click to zoom in on this photo, right?
While your layout may look good on a computer screen, it is essential to consider the size of images in your printed documents. An image the size of a postage stamp is not only hard to decipher, but it also occupies white space that could have been used to elegantly shape the layout of your text.
When it comes to selecting photos for a layout, quality is more important than quantity. It is easy to be tied to including every image that suits the text, but doing so will water down the effect of each photograph. [Read more…]
Even companies like Google find they need to update their logo. We’ve put together a list of 16 logo characteristics that indicate your organization might be ready to make the change. [Read more…]
Yes, it is true. We have two colors for 2016.
This is brand customization the Pantone way.
The Pantone #ColoroftheYear for 2016 is [sic] #RoseQuartz AND #Serenity https://t.co/xsPOqky8EZ #ColoroftheYear
— Engine Communication (@EngineSays) January 2, 2016
So, which one is the official logo?
Perhaps you need a vector-based logo. Or maybe you want to simplify your logo for a more modern look. In any case, Engine Communication advises its clients to go beyond simply implementing the new logo in all future communications.
Your logo represents your brand. When you update your logo, be sure you also implement the new logo design in all of your existing communication materials – both digital and print. Replacing outdoor media, such as signs, may be an additional expense, but not fully implementing your logo will come at the cost of your brand identity.