So, which one is the official logo?
Perhaps you need a vector-based logo. Or maybe you want to simplify your logo for a more modern look. In any case, Engine Communication advises its clients to go beyond simply implementing the new logo in all future communications.
Your logo represents your brand. When you update your logo, be sure you also implement the new logo design in all of your existing communication materials – both digital and print. Replacing outdoor media, such as signs, may be an additional expense, but not fully implementing your logo will come at the cost of your brand identity.
Presenting a unified look strengthens your brand. Successfully transitioning to a new or updated logo shows that you care about the details. At the very least, unifying your brand’s visuals helps to avoid confusion.
So, when was the last time you updated your logo? How different is your new logo from your previous logo? What were, or are, some of the challenges to implementing the new design? Did the updated logo require any special public relations initiatives?