Web Design and Marketing Agency in Cypress, TX
So, do they know their sign is drooping?
Ensuring that your outdoor advertising is a good reflection of your brand goes beyond coming up with a clever marketing campaign. In addition to ensuring good visibility and a clear call to action, it is important to regularly check your outdoor signage for signs of wear and tear. [Read more…]
So, which one is the official logo?
Perhaps you need a vector-based logo. Or maybe you want to simplify your logo for a more modern look. In any case, Engine Communication advises its clients to go beyond simply implementing the new logo in all future communications.
Your logo represents your brand. When you update your logo, be sure you also implement the new logo design in all of your existing communication materials – both digital and print. Replacing outdoor media, such as signs, may be an additional expense, but not fully implementing your logo will come at the cost of your brand identity.