So, how would that logo look in a single color?
By no means should it be a requirement to limit your logo to a single color, but be sure that you have a single color variation. Although you might be certain that you will never print your logo in anything less than full color, you will most likely need your logo in a single color at some point. By having a single color version ready to go, you ensure that your logo always looks its best and fits your brand identity.
A single color version of your logo can also save you money. In addition to taking advantage of special pricing for single color advertisements, a logo that looks good in a single color will allow you to use a single color ink and thus get considerably better rates on promotional items.
You may decide to advertise using a channel that only allows for one color. If you only have a full color version of your logo that requires specific colors to define shapes, your logo may become unrecognizable. It is also a good idea to avoid shadows and gradients in your single color logo as these may not be suitable for all printing purposes.
So, how many variations of your logo does your business or organization currently utilize? How often have you used a single color version of your logo rather than a full color version?