Web Design and Marketing Agency in Cypress, TX
So, is this a temporary office?
Your office space is an often overlooked chance to communicate your company’s brand. Even if your office is only frequented by employees, it is essential to create a pleasant atmosphere for work that is memorable as well as a reflection of your organization’s values. [Read more…]
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So, where is the money going?
Creating a brand that communicates both trustworthiness as well as lasting value is essential for organizations that rely on financial contributions. Donors need to know not only how their contributions are utilized but also why their continued participation is important. How do contributions to your organization help make a difference? [Read more…]
So, how would that logo look in a single color?
By no means should it be a requirement to limit your logo to a single color, but be sure that you have a single color variation. Although you might be certain that you will never print your logo in anything less than full color, you will most likely need your logo in a single color at some point. By having a single color version ready to go, you ensure that your logo always looks its best and fits your brand identity. [Read more…]
So, why does their email end in something other than their domain name?
A domain name is the part of your web address that comes between the “www” and the dot com. It is what people use to reach your website. If you are a business owner, you have likely realized that customers now expect you to have a website or at least a presence on the web, such as a Facebook page for your business. They also expect your email address that uses your own domain. [Read more…]
So, are they a leader or a follower?
Unless you already have a well-established brand, it is likely that you will be following more social media accounts than those that follow you. You may have noticed that some Twitter users play the numbers game and follow a large number of accounts in order to gain a few followers and increase profile views. For building a strong brand, however, we recommend gaining followers authentically. [Read more…]
So, how much more info could they squeeze into this ad?
It’s safe to say that we all want to get the best return on investment from our advertising. Your first inclination may be to include as much information as you can fit in your ad space. Before planning your ad design, however, it’s best to define the goal of the advertisement and include only information that is relevant to the audience of the publication.
Your advertisement should make it clear what you would like your audience to do. Should they call you? Try your new product? Visit your store? From there, you can decide what information is would encourage your audience to respond to your call to action. [Read more…]
Even companies like Google find they need to update their logo. We’ve put together a list of 16 logo characteristics that indicate your organization might be ready to make the change. [Read more…]
Yes, it is true. We have two colors for 2016.
This is brand customization the Pantone way.
The Pantone #ColoroftheYear for 2016 is [sic] #RoseQuartz AND #Serenity https://t.co/xsPOqky8EZ #ColoroftheYear
— Engine Communication (@EngineSays) January 2, 2016