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Engine Communication

Web Design and Marketing Agency in Cypress, TX

You are here: Home / Archives for brand identity

Make It Better Monday: Your Workplace Décor

May 16, 2016 by Engine Communication

MakeItBetterMonday_2015-12-07So, is this a temporary office?

Your office space is an often overlooked chance to communicate your company’s brand. Even if your office is only frequented by employees, it is essential to create a pleasant atmosphere for work that is memorable as well as a reflection of your organization’s values. [Read more…]

Filed Under: Branding Tagged With: authenticity brand identity branding corporate identity corporate image employer branding

Make It Better Monday: Your Fundraising

May 9, 2016 by Engine Communication

MakeItBetterMonday_2016-02-01So, where is the money going?

Creating a brand that communicates both trustworthiness as well as lasting value is essential for organizations that rely on financial contributions. Donors need to know not only how their contributions are utilized but also why their continued participation is important. How do contributions to your organization help make a difference? [Read more…]

Filed Under: Branding Tagged With: authenticity brand identity branding fundraising marketing non-profit

Make It Better Monday: Your Logo

May 2, 2016 by Engine Communication

MakeItBetterMonday_2015-12-07So, how would that logo look in a single color?

By no means should it be a requirement to limit your logo to a single color, but be sure that you have a single color variation. Although you might be certain that you will never print your logo in anything less than full color, you will most likely need your logo in a single color at some point. By having a single color version ready to go, you ensure that your logo always looks its best and fits your brand identity. [Read more…]

Filed Under: Graphic Design Tagged With: brand identity colors corporate design graphic design logo

Make It Better Monday: Your Business Email

April 18, 2016 by Engine Communication

MakeItBetterMonday_2015-10-12So, why does their email end in something other than their domain name?

A domain name is the part of your web address that comes between the “www” and the dot com. It is what people use to reach your website. If you are a business owner, you have likely realized that customers now expect you to have a website or at least a presence on the web, such as a Facebook page for your business. They also expect your email address that uses your own domain. [Read more…]

Filed Under: Branding Tagged With: authenticity best practices brand identity branding email

Make It Better Monday: Your Social Media

April 4, 2016 by Engine Communication

MakeItBetterMonday_2015-10-26So, are they a leader or a follower?

Unless you already have a well-established brand, it is likely that you will be following more social media accounts than those that follow you. You may have noticed that some Twitter users play the numbers game and follow a large number of accounts in order to gain a few followers and increase profile views. For building a strong brand, however, we recommend gaining followers authentically. [Read more…]

Filed Under: Marketing Tagged With: brand identity branding corporate image social media

Make It Better Monday: Your Print Advertising

February 22, 2016 by Engine Communication

MakeItBetterMonday_2016-02-08So, how much more info could they squeeze into this ad?

It’s safe to say that we all want to get the best return on investment from our advertising. Your first inclination may be to include as much information as you can fit in your ad space. Before planning your ad design, however, it’s best to define the goal of the advertisement and include only information that is relevant to the audience of the publication.

Your advertisement should make it clear what you would like your audience to do. Should they call you? Try your new product? Visit your store? From there, you can decide what information is would encourage your audience to respond to your call to action. [Read more…]

Filed Under: Graphic Design Tagged With: advertising brand identity branding corporate design corporate identity corporate image graphic design marketing print

16 Signs You Need a New Logo

January 19, 2016 by Engine Communication

Even companies like Google find they need to update their logo. We’ve put together a list of 16 logo characteristics that indicate your organization might be ready to make the change. [Read more…]

Filed Under: Graphic Design Tagged With: best practices brand identity branding corporate design corporate identity graphic design graphics logo vector graphics

Pantone Color of the Year 2016

January 2, 2016 by Engine Communication

Yes, it is true. We have two colors for 2016.
This is brand customization the Pantone way.

The Pantone #ColoroftheYear for 2016 is [sic] #RoseQuartz AND #Serenity https://t.co/xsPOqky8EZ #ColoroftheYear

— Engine Communication (@EngineSays) January 2, 2016

Filed Under: Branding Tagged With: brand identity branding colors corporate design corporate identity corporate image graphic design graphics

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Full-Service Marketing Agency Serving the Greater Northwest Houston Area

Office Location: Cypress, Texas 77433

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