Web Design and Marketing Agency in Cypress, TX
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So, where is the money going?
Creating a brand that communicates both trustworthiness as well as lasting value is essential for organizations that rely on financial contributions. Donors need to know not only how their contributions are utilized but also why their continued participation is important. How do contributions to your organization help make a difference? [Read more…]
So, how much more info could they squeeze into this ad?
It’s safe to say that we all want to get the best return on investment from our advertising. Your first inclination may be to include as much information as you can fit in your ad space. Before planning your ad design, however, it’s best to define the goal of the advertisement and include only information that is relevant to the audience of the publication.
Your advertisement should make it clear what you would like your audience to do. Should they call you? Try your new product? Visit your store? From there, you can decide what information is would encourage your audience to respond to your call to action. [Read more…]
So, do they really think that is cool?
This Monday, Engine Communication won’t be suggesting something that you can do to make your communication better. Today is one of those rare occasions when we present a way to make communication better by suggesting what NOT to do.
Your brand is valuable. The cost of helping a brand recover from bad publicity is far greater than the initial investment of quality advertising and marketing to create positive connections with your brand. Can you afford to risk your reputation?
