Tag: public relations | Engine Communication

Make It Better Monday: Your Website

March 28, 2016 by Engine Communication

So, who am I dealing with here?

You have listed where you are located and how you can be reached, but don’t stop there. Visitors are coming to your website for more information. While your company may be too large to list the name of every employee or department, it is a good idea to provide the names of key contacts as well as your organization’s executives.

In an effort to attract high-quality talent, you may have invested in an employer branding campaign, but have you remembered to mention the name of the person on the receiving end of your application process? Even something as simple as including the name of your human resources manager adds a touch of personality that could win over a potential job candidate. [Read more…]

Make It Better Monday: Your Public Relations

February 1, 2016 by Engine Communication

MakeItBetterMonday_2016-02-01 So, who do I call for an interview?

Being ready for a press inquiry is essential to getting press coverage and establishing positive public relations. Journalists have tight deadlines, so it is extremely important to have a dedicated contact who can respond immediately to inquiries from the press.

Contact information for your media liaison should be listed on your website as well as on all of your organization’s press releases. Be sure to include a phone number as well as email address. [Read more…]

Make It Better Monday: Your Internal Communication

January 18, 2016 by Engine Communication

MakeItBetterMonday_2015-11-09 So, are they just going to make a public announcement?

It is essential for employers to create a culture of trust with their employees. Before addressing the general public, organizations should first reach out to their own employees to build a communication culture of trust in the midst of crisis or change.

If necessity dictates, employees may be addressed concurrently to the general public. Tailoring communication specifically to your employees will not only foster trust but also promote team spirit and encourage positive involvement in times of change or crisis.

[Read more…]

Make It Better Monday: Your Brand

December 7, 2015 by Engine Communication

So, do they really think that is cool?

This Monday, Engine Communication won’t be suggesting something that you can do to make your communication better. Today is one of those rare occasions when we present a way to make communication better by suggesting what NOT to do.

Your brand is valuable. The cost of helping a brand recover from bad publicity is far greater than the initial investment of quality advertising and marketing to create positive connections with your brand. Can you afford to risk your reputation?

[Read more…]

Make It Better Monday: Your Crisis Communication

November 23, 2015 by Engine Communication

So, do they have a plan?

An ounce of prevention is indeed worth a pound of cure when it comes to communication crises. A proactive communication strategy maximizes ROI. Creating a crisis communication plan will call attention to potential risks before they become crises.

Having a team in place to deal with a communication crisis will ensure that daily operations continue as smoothly as possible. Staff should also be informed on how to respond in a crisis situation. Planning your message and choosing a spokesperson beforehand enables you to respond to the crisis as soon as possible. Additionally, having established contacts to obtain necessary information is essential.

[Read more…]

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