So, are they just going to make a public announcement?
It is essential for employers to create a culture of trust with their employees. Before addressing the general public, organizations should first reach out to their own employees to build a communication culture of trust in the midst of crisis or change.
If necessity dictates, employees may be addressed concurrently to the general public. Tailoring communication specifically to your employees will not only foster trust but also promote team spirit and encourage positive involvement in times of change or crisis.
By making internal communication a priority, you are creating ambassadors for your brand and your message. Employees are a trusted source of information regarding your organization. By putting communication with your team first, you are building a strong foundation for external communication as well.
So, how are you keeping your employees informed in times of crisis or change? What methods do you use for communicating internally? Who do employees contact for information regarding your organization?