So, who do I call for an interview?
Being ready for a press inquiry is essential to getting press coverage and establishing positive public relations. Journalists have tight deadlines, so it is extremely important to have a dedicated contact who can respond immediately to inquiries from the press.
Contact information for your media liaison should be listed on your website as well as on all of your organization’s press releases. Be sure to include a phone number as well as email address.
Your press contact or spokesperson should have access to contact information for individuals in your organization who are authorized to speak with the press, sources of factual information as well as candidates for news, television or radio interviews.
In addition to a press kit or EPK, it is also a good idea to draft a crisis communication plan and keep it up-to-date with statements that have been pre-approved by your legal counsel.
So, who do we call for an interview at your organization? At what hours can your press contact be reached? How often does your organization field inquiries from the media? What have you included in your organization’s press kit? When was the last time you updated your press kit?