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Make It Better Monday: Your Business Email

April 18, 2016 by Engine Communication

MakeItBetterMonday_2015-10-12So, why does their email end in something other than their domain name?

A domain name is the part of your web address that comes between the “www” and the dot com. It is what people use to reach your website. If you are a business owner, you have likely realized that customers now expect you to have a website or at least a presence on the web, such as a Facebook page for your business. They also expect your email address that uses your own domain.

Using your own domain for your email signals professionalism. Anyone can register for free email addresses, but setting up your own email address that corresponds with your website shows that you didn’t go into business overnight. It’s also likely to be an address that is easier to recall than something you can register for free.

When you use your own domain, you aren’t limited to the usernames that have not been previously registered with the free email providers, such as Gmail or Yahoo. If you have the same name as others around the world, you may find it is next to impossible to come up with an address that is both memorable as well as professional.

As a business, you rely on your email service just as you rely on postal service, if not more so. Can you afford not to have access to support if something goes wrong with your email service? Depending on your provider, a paid email host may offer further assistance when it comes to back-ups or troubleshooting. The right email host can also keep your legitimate emails from landing in the spam folder.

So, do you use a free email address for your business? Have you come across other advantages when it comes to using your own domain with an email host?

Filed Under: Branding Tagged With: authenticity best practices brand identity branding email

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Office Location: Cypress, Texas 77433

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