So, did they just hire this out?
If you are looking to create a sense of belonging through your organization’s internal newsletter, be sure that your content reflects the voice of your team. In order to effectively reach everyone in your organization, include content that is relevant to specific departments as well as various levels of seniority.
Your employees are the target audience of your internal newsletter, so keep content about the individuals that work for your organization rather than the organization itself. Include content about the community in which your team works, recognition for personal and professional achievements, and stories about your employees’ lives outside of the workplace.
While you should keep content interesting and centered on your employees rather than your organization, it is essential to adhere to your company’s brand guidelines and offer a consistent look and feel. Use a natural, more casual voice and include appropriately casual photos, but be sure to stick to your corporate design guidelines when it comes to the layout.
So, who writes the content for your company’s internal newsletter? Are you employees motivated to submit content or is it a struggle to get content in before each publishing deadline? What kinds of articles do you enjoy reading in your company newsletter?