So, do they know their sign is drooping?
Ensuring that your outdoor advertising is a good reflection of your brand goes beyond coming up with a clever marketing campaign. In addition to ensuring good visibility and a clear call to action, it is important to regularly check your outdoor signage for signs of wear and tear.
Maintenance is essential for effectiveness. It may be impossible to decipher a sign that is drooping or one that has faded beyond legibility. Be sure that contact information on your signage is kept up-to-date with the correct telephone number or web address.
Signage is one of the most visible channels of communication for your brand. If you outdoor advertising does not appear to be well maintained, it reflects poorly on your organization. Show that you are on top of things with well-kept signage.
So, how often do you check your outdoor signage? Have you acquired clients as a direct result of your outdoor advertising? Does your signage accurately reflect your brand?