So, this is just a slide show?
Videos are a great way to engage your audience. One way to ensure that your video is engaging is to make sure that it is truly a video and not a slideshow masquerading in a video file format. Skip the slideshow of images found elsewhere on the web and provide genuine moving picture content.
Your video title and description were enticing enough to attract viewers, so give your audience video content that provides new information or presents that information in a new way. Unless your organization would like to highlight photography services, save your still images for elsewhere.
While a photo represents a moment in time, video represents a string of many moments and gives an extra dose of authenticity to your communication. With audio, body language and montage techniques, a video can communicate in ways that a photo cannot.
Lastly, the ability to choose content is essential to maintaining an interested audience. A slideshow does not allow for each image to be shared individually across social media channels. If the most popular photo in your slideshow is at the end of your video, most viewers will not watch until the end. If your most popular photo is at the start of your slideshow video, most viewers will drop off as they lose interest.
So, how do you feel when you come across a slideshow of still images when you were expecting a video? In what situations do you think a video would communicate more effectively than text or a photograph?