So, who am I dealing with here?
You have listed where you are located and how you can be reached, but don’t stop there. Visitors are coming to your website for more information. While your company may be too large to list the name of every employee or department, it is a good idea to provide the names of key contacts as well as your organization’s executives.
In an effort to attract high-quality talent, you may have invested in an employer branding campaign, but have you remembered to mention the name of the person on the receiving end of your application process? Even something as simple as including the name of your human resources manager adds a touch of personality that could win over a potential job candidate.
In public relations, including the name of your press contact is a matter of necessity. While some organizations choose to simply list a primary phone number and email address, we recommend listing the names of your external communication contacts as well as information regarding how they can best be reached.
So, where can we learn the names of key people in your organization? To whom do most applicants address their correspondence? Would a journalist know who to contact for information regarding your company?