So, why am I watching this video?
One way to make your organization shine in its image film is to come up with a compelling concept before you begin shooting video. To find that concept, you have to ask yourself a few questions:
- Who would you like to watch this video?
- What would you like that audience to know or feel?
- And, most importantly, what would you like your audience to do?
Use your answers to determine the subject of your image film. Whenever you can, use action rather than words to convey your message. Be economical when it comes to the length of your video. Have the courage to make your image film different from the others in your industry, but make sure that you tell your story in a way that fits the culture of your organization.
Including an appropriate title and description of your video wouldn’t hurt your SEO either…
So, how did you come up with the idea for your organization’s image film? Where can we view your image film? What has been the response to it? We’d like to hear more about your current as well as your previous image films. Feel free to share links of image films on the web that you personally admire!