Web Design and Marketing Agency in Cypress, TX
So, how long is this video?
Arguments abound for shorter length videos versus longer length videos when it comes to audience retention. Most of these deliberations involve discussing the average attention span of viewers. However, your first concern should be capturing the interest of your audience. Attention spans are irrelevant if the audience is not interested in your content. Instead of one long video, why not have several shorter videos?
So, are these actual customers?
It’s great if you can produce a testimonial video that has high production value. It’s even better if the testimonial can create a personal connection with your audience. The most important factor for determining the success of a testimonial video, however, is authenticity.
Does your video testimonial look like it was staged? Scripted? Heavily edited? Discrete staging, scripting and editing can all enhance the authenticity of your video testimonials. The key here is to avoid creative decisions that draw attention to the production of the video itself.