So, is all of this just re-posted content?
It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.
Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share?
Original images and visuals will generate even more interest in your social media page. Adding a photo, infographic or video will not only contribute positively to your brand but also increase the odds of your content being viewed in the first place.
So, how often do you post original content to your social media networks? What type of content do you like to re-post on your social media page? Who is your target audience, and how does that affect the content you share?