Tag: photography | Engine Communication

Make It Better Monday: Your Staff Portraits

March 7, 2016 by Engine Communication

MakeItBetterMonday_2015-11-30 So, what do they look like now?

Your professional portrait should be a reflection of who you are today. If your out-of-date photo is particularly flattering, you may be tempted to continue using it. The reasons to keep your portrait up-to-date, however, are compelling.

An authentic photo of yourself provides an emotional connection and builds your personal “brand”. Using an older, outdated photo that no longer looks like you causes you to miss the opportunity of building recognition for your personal brand and may even negatively impact your trustworthiness due to the older photo being perceived as an inaccurate representation of yourself. [Read more…]

Make It Better Monday: Your Printed Materials

February 8, 2016 by Engine Communication

So, they know I can’t click to zoom in on this photo, right?

While your layout may look good on a computer screen, it is essential to consider the size of images in your printed documents. An image the size of a postage stamp is not only hard to decipher, but it also occupies white space that could have been used to elegantly shape the layout of your text.

When it comes to selecting photos for a layout, quality is more important than quantity. It is easy to be tied to including every image that suits the text, but doing so will water down the effect of each photograph. [Read more…]

Make It Better Monday: Your Social Media Content

January 11, 2016 by Engine Communication

So, is all of this just re-posted content?

It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.

Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share? [Read more…]

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