Tag: video | Engine Communication

Make It Better Monday: Your Video Content

March 14, 2016 by Engine Communication

So, this is just a slide show?

Videos are a great way to engage your audience. One way to ensure that your video is engaging is to make sure that it is truly a video and not a slideshow masquerading in a video file format. Skip the slideshow of images found elsewhere on the web and provide genuine moving picture content.

Your video title and description were enticing enough to attract viewers, so give your audience video content that provides new information or presents that information in a new way. Unless your organization would like to highlight photography services, save your still images for elsewhere. [Read more…]

Make It Better Monday: Your CEO Video Message

January 25, 2016 by Engine Communication

beastskills.com So, who wrote the cue cards?

A well-crafted CEO video message can strengthen your employer brand and communicate your corporate culture in an authentic and powerful way. In addition to a well-chosen concept and message, it is essential to also set positive non-verbal signals.

The setting you choose for your message will influence its tone. Are you filming against a pure white background? Among workers in your factory? In front of or behind your desk? Each of these locations contribute differently to your overall message.

[Read more…]

Make It Better Monday: Your Social Media Content

January 11, 2016 by Engine Communication

So, is all of this just re-posted content?

It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.

Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share? [Read more…]

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