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So, does the company care what the staff has to say?
Engagement is the current buzzword when it comes to employee productivity and company loyalty. Is your staff engaged? Are your employees aware that you would like to have an open dialogue with them? Not encouraging two-way communication tends to result in only the loudest and most negative voices being heard, and top-down communication does not allow for determining whether or not a message has been properly received. [Read more…]
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So, who wrote the cue cards?
A well-crafted CEO video message can strengthen your employer brand and communicate your corporate culture in an authentic and powerful way. In addition to a well-chosen concept and message, it is essential to also set positive non-verbal signals.
The setting you choose for your message will influence its tone. Are you filming against a pure white background? Among workers in your factory? In front of or behind your desk? Each of these locations contribute differently to your overall message.
So, are they just going to make a public announcement?
It is essential for employers to create a culture of trust with their employees. Before addressing the general public, organizations should first reach out to their own employees to build a communication culture of trust in the midst of crisis or change.
If necessity dictates, employees may be addressed concurrently to the general public. Tailoring communication specifically to your employees will not only foster trust but also promote team spirit and encourage positive involvement in times of change or crisis.
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So, which one is the official logo?
Perhaps you need a vector-based logo. Or maybe you want to simplify your logo for a more modern look. In any case, Engine Communication advises its clients to go beyond simply implementing the new logo in all future communications.
Your logo represents your brand. When you update your logo, be sure you also implement the new logo design in all of your existing communication materials – both digital and print. Replacing outdoor media, such as signs, may be an additional expense, but not fully implementing your logo will come at the cost of your brand identity.