Web Design and Marketing Agency in Cypress, TX
So, did they just hire this out?
If you are looking to create a sense of belonging through your organization’s internal newsletter, be sure that your content reflects the voice of your team. In order to effectively reach everyone in your organization, include content that is relevant to specific departments as well as various levels of seniority. [Read more…]
So, does the company care what the staff has to say?
Engagement is the current buzzword when it comes to employee productivity and company loyalty. Is your staff engaged? Are your employees aware that you would like to have an open dialogue with them? Not encouraging two-way communication tends to result in only the loudest and most negative voices being heard, and top-down communication does not allow for determining whether or not a message has been properly received. [Read more…]
beastskills.com 
So, who wrote the cue cards?
A well-crafted CEO video message can strengthen your employer brand and communicate your corporate culture in an authentic and powerful way. In addition to a well-chosen concept and message, it is essential to also set positive non-verbal signals.
The setting you choose for your message will influence its tone. Are you filming against a pure white background? Among workers in your factory? In front of or behind your desk? Each of these locations contribute differently to your overall message.
So, are they just going to make a public announcement?
It is essential for employers to create a culture of trust with their employees. Before addressing the general public, organizations should first reach out to their own employees to build a communication culture of trust in the midst of crisis or change.
If necessity dictates, employees may be addressed concurrently to the general public. Tailoring communication specifically to your employees will not only foster trust but also promote team spirit and encourage positive involvement in times of change or crisis.
So, why would I want to work there?
Your website and social media are two very powerful channels for employer branding. Authenticity is the key: your message must match reality. And who is the most trusted source regarding your brand as an employer? That’s right – your employees.
Here are some of the messages that employees and job candidates are looking to hear: