Web Design and Marketing Agency in Cypress, TX
So, does the company care what the staff has to say?
Engagement is the current buzzword when it comes to employee productivity and company loyalty. Is your staff engaged? Are your employees aware that you would like to have an open dialogue with them? Not encouraging two-way communication tends to result in only the loudest and most negative voices being heard, and top-down communication does not allow for determining whether or not a message has been properly received. [Read more…]
So, who do I call for an interview?
Being ready for a press inquiry is essential to getting press coverage and establishing positive public relations. Journalists have tight deadlines, so it is extremely important to have a dedicated contact who can respond immediately to inquiries from the press.
Contact information for your media liaison should be listed on your website as well as on all of your organization’s press releases. Be sure to include a phone number as well as email address. [Read more…]
beastskills.com 
So, who wrote the cue cards?
A well-crafted CEO video message can strengthen your employer brand and communicate your corporate culture in an authentic and powerful way. In addition to a well-chosen concept and message, it is essential to also set positive non-verbal signals.
The setting you choose for your message will influence its tone. Are you filming against a pure white background? Among workers in your factory? In front of or behind your desk? Each of these locations contribute differently to your overall message.
So, are they just going to make a public announcement?
It is essential for employers to create a culture of trust with their employees. Before addressing the general public, organizations should first reach out to their own employees to build a communication culture of trust in the midst of crisis or change.
If necessity dictates, employees may be addressed concurrently to the general public. Tailoring communication specifically to your employees will not only foster trust but also promote team spirit and encourage positive involvement in times of change or crisis.
So, is all of this just re-posted content?
It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.
Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share? [Read more…]
So, do they have a plan?
An ounce of prevention is indeed worth a pound of cure when it comes to communication crises. A proactive communication strategy maximizes ROI. Creating a crisis communication plan will call attention to potential risks before they become crises.
Having a team in place to deal with a communication crisis will ensure that daily operations continue as smoothly as possible. Staff should also be informed on how to respond in a crisis situation. Planning your message and choosing a spokesperson beforehand enables you to respond to the crisis as soon as possible. Additionally, having established contacts to obtain necessary information is essential.