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Make It Better Monday: Your Video Content

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MakeItBetterMonday_2015-11-02So, do they have any more videos like this?

To increase the views of your YouTube video content, first make sure that your videos are able to be found. A good way to help viewers find your YouTube content is to create playlists.

A playlist can include video content that you have created as well as videos that others have created. Once you have adjusted your privacy settings to make sure that your playlists are viewable to the public, users will be able to share your playlists with others on social networks, such as Facebook, Google+ and Twitter. [Read more…]

Make It Better Monday: Your Social Media

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MakeItBetterMonday_2015-10-26So, are they a leader or a follower?

Unless you already have a well-established brand, it is likely that you will be following more social media accounts than those that follow you. You may have noticed that some Twitter users play the numbers game and follow a large number of accounts in order to gain a few followers and increase profile views. For building a strong brand, however, we recommend gaining followers authentically. [Read more…]

Make It Better Monday: Your Social Media Content

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MakeItBetterMonday_2015-10-26So, is all of this just re-posted content?

It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.

Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share? [Read more…]

Make It Better Monday: Your Social Media Presence

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https://www.complexbuilders.com MakeItBetterMonday_2015-10-26So, when will they be back?

To get the most out of your social media presence requires consistency in the frequency of your communication. Why not make it your 2016 New Year’s Resolution to dedicate time in your schedule to maintaining your social media presence? Pages with regular updates are able to build momentum that can’t be achieved through sporadic batches of social activity.

Are you being loyal to your audience? If you are consistent in your delivery of compelling social media content, you are giving your audience a reason to check back again for new content.

[Read more…]

Make It Better Monday: Your Video Content

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MakeItBetterMonday_2015-10-19So, how long is this video?

Arguments abound for shorter length videos versus longer length videos when it comes to audience retention. Most of these deliberations involve discussing the average attention span of viewers. However, your first concern should be capturing the interest of your audience. Attention spans are irrelevant if the audience is not interested in your content. Instead of one long video, why not have several shorter videos?

[Read more…]

Make It Better Monday: Your Images

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So, how much did they pay for these stock photos?

Be aware that popular photos on websites selling stock images might be popular enough to give away their source. Other tip-offs include architecture not common to your area, signage, or even the type of clothing worn by the model. If you look closely, you might even notice that often particular poses are favored by stock photographers.

[Read more…]

Make It Better Monday: Your Website

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So, aren’t they on the social networks?

Make sure your website has links to all of your social media pages. Prominently featuring icons to the social networks invites your stakeholders to be a part of the dialogue.

For websites that rely on frequent scrolling, Engine Communication advises clients to include social media icons on a fixed header, which can always be seen at the top of the page.

[Read more…]

Make It Better Monday: Your Employer Brand

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So, why would I want to work there?

Your website and social media are two very powerful channels for employer branding. Authenticity is the key: your message must match reality. And who is the most trusted source regarding your brand as an employer? That’s right – your employees.

Here are some of the messages that employees and job candidates are looking to hear:

  • “We value your thoughts, your feelings, your effort, your hard work and your time.”
  • “We recognize and reward our employees for the work that they do.”
  • “Our employees enjoy their work environment and working with their colleagues.”
  • “We help our employees learn, grow, and flourish.”
  • “Be inspired by our employees’ academic and professional achievements.”

[Read more…]

Make It Better Monday: Testimonial Videos

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So, are these actual customers?

It’s great if you can produce a testimonial video that has high production value. It’s even better if the testimonial can create a personal connection with your audience. The most important factor for determining the success of a testimonial video, however, is authenticity.

Does your video testimonial look like it was staged? Scripted? Heavily edited? Discrete staging, scripting and editing can all enhance the authenticity of your video testimonials. The key here is to avoid creative decisions that draw attention to the production of the video itself.

[Read more…]

Make It Better Monday: Your Social Media Content

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So, who comments on this stuff?

Unlike the typical website, social media pages are designed for two-way communication. The social networks are a great place to interact with your stakeholders – this interaction can also be described as engaging your audience. Are you being social on your social media page? What can you do to engage your social media audience?

In order to keep your social network relevant to your own organization as well as your audience:

  • Define your purpose.
  • Define your target audience.
  • Be relevant to your purpose AND to your audience.

[Read more…]

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Office Location: Cypress, Texas 77433

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