Engine Communication

Web Design and Marketing Agency in Cypress, TX

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Make It Better Monday: Your Crisis Communication

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So, do they have a plan?

An ounce of prevention is indeed worth a pound of cure when it comes to communication crises. A proactive communication strategy maximizes ROI. Creating a crisis communication plan will call attention to potential risks before they become crises.

Having a team in place to deal with a communication crisis will ensure that daily operations continue as smoothly as possible. Staff should also be informed on how to respond in a crisis situation. Planning your message and choosing a spokesperson beforehand enables you to respond to the crisis as soon as possible. Additionally, having established contacts to obtain necessary information is essential.

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Make It Better Monday: Your Website

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So, aren’t they on the social networks?

Make sure your website has links to all of your social media pages. Prominently featuring icons to the social networks invites your stakeholders to be a part of the dialogue.

For websites that rely on frequent scrolling, Engine Communication advises clients to include social media icons on a fixed header, which can always be seen at the top of the page.

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Make It Better Monday: Your Employer Brand

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So, why would I want to work there?

Your website and social media are two very powerful channels for employer branding. Authenticity is the key: your message must match reality. And who is the most trusted source regarding your brand as an employer? That’s right – your employees.

Here are some of the messages that employees and job candidates are looking to hear:

  • “We value your thoughts, your feelings, your effort, your hard work and your time.”
  • “We recognize and reward our employees for the work that they do.”
  • “Our employees enjoy their work environment and working with their colleagues.”
  • “We help our employees learn, grow, and flourish.”
  • “Be inspired by our employees’ academic and professional achievements.”

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Make It Better Monday: Testimonial Videos

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So, are these actual customers?

It’s great if you can produce a testimonial video that has high production value. It’s even better if the testimonial can create a personal connection with your audience. The most important factor for determining the success of a testimonial video, however, is authenticity.

Does your video testimonial look like it was staged? Scripted? Heavily edited? Discrete staging, scripting and editing can all enhance the authenticity of your video testimonials. The key here is to avoid creative decisions that draw attention to the production of the video itself.

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Make It Better Monday: Your Social Media Content

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So, who comments on this stuff?

Unlike the typical website, social media pages are designed for two-way communication. The social networks are a great place to interact with your stakeholders – this interaction can also be described as engaging your audience. Are you being social on your social media page? What can you do to engage your social media audience?

In order to keep your social network relevant to your own organization as well as your audience:

  • Define your purpose.
  • Define your target audience.
  • Be relevant to your purpose AND to your audience.

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Make It Better Monday: Your Image Film

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So, why am I watching this video?

One way to make your organization shine in its image film is to come up with a compelling concept before you begin shooting video. To find that concept, you have to ask yourself a few questions:

  • Who would you like to watch this video?
  • What would you like that audience to know or feel?
  • And, most importantly, what would you like your audience to do?

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Make It Better Monday: Your Web Presence

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peterclavercenter.org/using-joomla/extensions/components/users-component/registration-form 

MakeItBetterMonday_2015-10-12So, where are you located?

One way to make your web presence functional, and therefore valuable, is to include your geographic location. If, for whatever reason, you want to avoid listing a street address, include at least general info about your location, such as your city or area of town. Even if your organization is an exclusively online presence, the people behind your website and social media pages have a geographic location.

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Engine Communication


Full-Service Marketing Agency Serving the Greater Northwest Houston Area

Office Location: Cypress, Texas 77433

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