Even companies like Google find they need to update their logo. We’ve put together a list of 16 logo characteristics that indicate your organization might be ready to make the change. [Read more…]
Make It Better Monday: Your Internal Communication
So, are they just going to make a public announcement?
It is essential for employers to create a culture of trust with their employees. Before addressing the general public, organizations should first reach out to their own employees to build a communication culture of trust in the midst of crisis or change.
If necessity dictates, employees may be addressed concurrently to the general public. Tailoring communication specifically to your employees will not only foster trust but also promote team spirit and encourage positive involvement in times of change or crisis.
Make It Better Monday: Your Social Media Content
So, is all of this just re-posted content?
It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.
Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share? [Read more…]
Make It Better Monday: Your Website
So, how old is this info?
You may have just re-launched your website with all new content yesterday, but how do we know that what we are looking at is brand new?
If you have a copyright date on your website that is updated manually, you may find yourself having to update the copyright date on each and every page of your site.
Websites with a content management system (CMS) may automatically update the date on the copyright at the footer of the page. However, since updating the copyright on your website can be done automatically, visitors still have no indication that the content they are viewing is brand new.
What are ways that you can show that your content is up to date?
- Regularly update your blog with dated entries.
- Include the date on any news items.
- Add dated press releases and clippings.
So, what are ways that your web visitors can find out when your content was last updated? How often do you update your website or blog?
Pantone Color of the Year 2016
Yes, it is true. We have two colors for 2016.
This is brand customization the Pantone way.
The Pantone #ColoroftheYear for 2016 is [sic] #RoseQuartz AND #Serenity https://t.co/xsPOqky8EZ #ColoroftheYear
— Engine Communication (@EngineSays) January 2, 2016
Make It Better Monday: Your Social Media Presence
So, when will they be back?
To get the most out of your social media presence requires consistency in the frequency of your communication. Why not make it your 2016 New Year’s Resolution to dedicate time in your schedule to maintaining your social media presence? Pages with regular updates are able to build momentum that can’t be achieved through sporadic batches of social activity.
Are you being loyal to your audience? If you are consistent in your delivery of compelling social media content, you are giving your audience a reason to check back again for new content.
Make It Better Monday: Your Logo
So, which one is the official logo?
Perhaps you need a vector-based logo. Or maybe you want to simplify your logo for a more modern look. In any case, Engine Communication advises its clients to go beyond simply implementing the new logo in all future communications.
Your logo represents your brand. When you update your logo, be sure you also implement the new logo design in all of your existing communication materials – both digital and print. Replacing outdoor media, such as signs, may be an additional expense, but not fully implementing your logo will come at the cost of your brand identity.
Make It Better Monday: Your Video Content
So, how long is this video?
Arguments abound for shorter length videos versus longer length videos when it comes to audience retention. Most of these deliberations involve discussing the average attention span of viewers. However, your first concern should be capturing the interest of your audience. Attention spans are irrelevant if the audience is not interested in your content. Instead of one long video, why not have several shorter videos?
Make It Better Monday: Your Brand
So, do they really think that is cool?
This Monday, Engine Communication won’t be suggesting something that you can do to make your communication better. Today is one of those rare occasions when we present a way to make communication better by suggesting what NOT to do.
Your brand is valuable. The cost of helping a brand recover from bad publicity is far greater than the initial investment of quality advertising and marketing to create positive connections with your brand. Can you afford to risk your reputation?
Make It Better Monday: Your Images
So, how much did they pay for these stock photos?
Be aware that popular photos on websites selling stock images might be popular enough to give away their source. Other tip-offs include architecture not common to your area, signage, or even the type of clothing worn by the model. If you look closely, you might even notice that often particular poses are favored by stock photographers.