Web Design and Marketing Agency in Cypress, TX
So, is this a temporary office?
Your office space is an often overlooked chance to communicate your company’s brand. Even if your office is only frequented by employees, it is essential to create a pleasant atmosphere for work that is memorable as well as a reflection of your organization’s values. [Read more…]
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So, where is the money going?
Creating a brand that communicates both trustworthiness as well as lasting value is essential for organizations that rely on financial contributions. Donors need to know not only how their contributions are utilized but also why their continued participation is important. How do contributions to your organization help make a difference? [Read more…]
So, why does their email end in something other than their domain name?
A domain name is the part of your web address that comes between the “www” and the dot com. It is what people use to reach your website. If you are a business owner, you have likely realized that customers now expect you to have a website or at least a presence on the web, such as a Facebook page for your business. They also expect your email address that uses your own domain. [Read more…]
So, what do they look like now?
Your professional portrait should be a reflection of who you are today. If your out-of-date photo is particularly flattering, you may be tempted to continue using it. The reasons to keep your portrait up-to-date, however, are compelling.
An authentic photo of yourself provides an emotional connection and builds your personal “brand”. Using an older, outdated photo that no longer looks like you causes you to miss the opportunity of building recognition for your personal brand and may even negatively impact your trustworthiness due to the older photo being perceived as an inaccurate representation of yourself. [Read more…]
So, did they just hire this out?
If you are looking to create a sense of belonging through your organization’s internal newsletter, be sure that your content reflects the voice of your team. In order to effectively reach everyone in your organization, include content that is relevant to specific departments as well as various levels of seniority. [Read more…]
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So, who wrote the cue cards?
A well-crafted CEO video message can strengthen your employer brand and communicate your corporate culture in an authentic and powerful way. In addition to a well-chosen concept and message, it is essential to also set positive non-verbal signals.
The setting you choose for your message will influence its tone. Are you filming against a pure white background? Among workers in your factory? In front of or behind your desk? Each of these locations contribute differently to your overall message.
So, is all of this just re-posted content?
It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.
Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share? [Read more…]
So, are these actual customers?
It’s great if you can produce a testimonial video that has high production value. It’s even better if the testimonial can create a personal connection with your audience. The most important factor for determining the success of a testimonial video, however, is authenticity.
Does your video testimonial look like it was staged? Scripted? Heavily edited? Discrete staging, scripting and editing can all enhance the authenticity of your video testimonials. The key here is to avoid creative decisions that draw attention to the production of the video itself.