Web Design and Marketing Agency in Cypress, TX
So, is this a temporary office?
Your office space is an often overlooked chance to communicate your company’s brand. Even if your office is only frequented by employees, it is essential to create a pleasant atmosphere for work that is memorable as well as a reflection of your organization’s values. [Read more…]
So, who am I dealing with here?
You have listed where you are located and how you can be reached, but don’t stop there. Visitors are coming to your website for more information. While your company may be too large to list the name of every employee or department, it is a good idea to provide the names of key contacts as well as your organization’s executives.
In an effort to attract high-quality talent, you may have invested in an employer branding campaign, but have you remembered to mention the name of the person on the receiving end of your application process? Even something as simple as including the name of your human resources manager adds a touch of personality that could win over a potential job candidate. [Read more…]
So, what do they look like now?
Your professional portrait should be a reflection of who you are today. If your out-of-date photo is particularly flattering, you may be tempted to continue using it. The reasons to keep your portrait up-to-date, however, are compelling.
An authentic photo of yourself provides an emotional connection and builds your personal “brand”. Using an older, outdated photo that no longer looks like you causes you to miss the opportunity of building recognition for your personal brand and may even negatively impact your trustworthiness due to the older photo being perceived as an inaccurate representation of yourself. [Read more…]
So, did they just hire this out?
If you are looking to create a sense of belonging through your organization’s internal newsletter, be sure that your content reflects the voice of your team. In order to effectively reach everyone in your organization, include content that is relevant to specific departments as well as various levels of seniority. [Read more…]
So, does the company care what the staff has to say?
Engagement is the current buzzword when it comes to employee productivity and company loyalty. Is your staff engaged? Are your employees aware that you would like to have an open dialogue with them? Not encouraging two-way communication tends to result in only the loudest and most negative voices being heard, and top-down communication does not allow for determining whether or not a message has been properly received. [Read more…]
beastskills.com 
So, who wrote the cue cards?
A well-crafted CEO video message can strengthen your employer brand and communicate your corporate culture in an authentic and powerful way. In addition to a well-chosen concept and message, it is essential to also set positive non-verbal signals.
The setting you choose for your message will influence its tone. Are you filming against a pure white background? Among workers in your factory? In front of or behind your desk? Each of these locations contribute differently to your overall message.
So, are they just going to make a public announcement?
It is essential for employers to create a culture of trust with their employees. Before addressing the general public, organizations should first reach out to their own employees to build a communication culture of trust in the midst of crisis or change.
If necessity dictates, employees may be addressed concurrently to the general public. Tailoring communication specifically to your employees will not only foster trust but also promote team spirit and encourage positive involvement in times of change or crisis.
So, is all of this just re-posted content?
It can be beneficial to your SEO as well as your audience to re-post, re-tweet or link to content away from your own social media page. However, be sure to create a balance between re-posted and original content. By posting original content directly to your own page, you will strengthen your voice as a brand instead of diluting your brand as a habitual re-poster.
Evaluate your social media content from the perspective of your target audience. Post things related to your organization that would most interest your audience. Have any of your employees earned further qualifications, won an award or received a promotion? Do you have any new staff members? Are there any upcoming events that may be of interest to your audience? Do you have any tips or advice to share? [Read more…]
https://www.complexbuilders.com So, when will they be back?
To get the most out of your social media presence requires consistency in the frequency of your communication. Why not make it your 2016 New Year’s Resolution to dedicate time in your schedule to maintaining your social media presence? Pages with regular updates are able to build momentum that can’t be achieved through sporadic batches of social activity.
Are you being loyal to your audience? If you are consistent in your delivery of compelling social media content, you are giving your audience a reason to check back again for new content.
So, why would I want to work there?
Your website and social media are two very powerful channels for employer branding. Authenticity is the key: your message must match reality. And who is the most trusted source regarding your brand as an employer? That’s right – your employees.
Here are some of the messages that employees and job candidates are looking to hear: