We’ve updated our website for 2017, so be sure to check it out and get in touch if you have any questions or comments.
Make It Better Monday: Your Website
So, who owns your website?
If you have paid a web designer or agency to build a website, you may feel confident that you indeed “own” your website. However, when it comes time to make changes or switch between website hosts, such as GoDaddy or Host Gator, you may realize how much – or how little – control you actually have over your company’s website. Additionally, if you are aiming for good SEO, it is essential that you “own” your website’s content. [Read more…]
Make It Better Monday: Your Website
So, who am I dealing with here?
You have listed where you are located and how you can be reached, but don’t stop there. Visitors are coming to your website for more information. While your company may be too large to list the name of every employee or department, it is a good idea to provide the names of key contacts as well as your organization’s executives.
In an effort to attract high-quality talent, you may have invested in an employer branding campaign, but have you remembered to mention the name of the person on the receiving end of your application process? Even something as simple as including the name of your human resources manager adds a touch of personality that could win over a potential job candidate. [Read more…]
Make It Better Monday: Your SEO
So, why is their search engine rank different on a mobile device?
Exactly eleven months ago, Google rolled out an update to searches on mobile devices. Search rankings on mobile devices are now affected by the mobile-friendliness of the individual pages on your website. Your placement in Google’s search results will be significantly different on mobile devices than on a desktop computer if your website is not mobile-friendly. [Read more…]
Make It Better Monday: Your Public Relations
So, who do I call for an interview?
Being ready for a press inquiry is essential to getting press coverage and establishing positive public relations. Journalists have tight deadlines, so it is extremely important to have a dedicated contact who can respond immediately to inquiries from the press.
Contact information for your media liaison should be listed on your website as well as on all of your organization’s press releases. Be sure to include a phone number as well as email address. [Read more…]
Make It Better Monday: Your Website
So, how old is this info?
You may have just re-launched your website with all new content yesterday, but how do we know that what we are looking at is brand new?
If you have a copyright date on your website that is updated manually, you may find yourself having to update the copyright date on each and every page of your site.
Websites with a content management system (CMS) may automatically update the date on the copyright at the footer of the page. However, since updating the copyright on your website can be done automatically, visitors still have no indication that the content they are viewing is brand new.
What are ways that you can show that your content is up to date?
- Regularly update your blog with dated entries.
- Include the date on any news items.
- Add dated press releases and clippings.
So, what are ways that your web visitors can find out when your content was last updated? How often do you update your website or blog?
Make It Better Monday: Your Logo
sparklewater.com cialis generika
So, which one is the official logo?
Perhaps you need a vector-based logo. Or maybe you want to simplify your logo for a more modern look. In any case, Engine Communication advises its clients to go beyond simply implementing the new logo in all future communications.
Your logo represents your brand. When you update your logo, be sure you also implement the new logo design in all of your existing communication materials – both digital and print. Replacing outdoor media, such as signs, may be an additional expense, but not fully implementing your logo will come at the cost of your brand identity.
Make It Better Monday: Your Images
So, how much did they pay for these stock photos?
Be aware that popular photos on websites selling stock images might be popular enough to give away their source. Other tip-offs include architecture not common to your area, signage, or even the type of clothing worn by the model. If you look closely, you might even notice that often particular poses are favored by stock photographers.
Make It Better Monday: Your Website
So, aren’t they on the social networks?
Make sure your website has links to all of your social media pages. Prominently featuring icons to the social networks invites your stakeholders to be a part of the dialogue.
For websites that rely on frequent scrolling, Engine Communication advises clients to include social media icons on a fixed header, which can always be seen at the top of the page.
Make It Better Monday: Your Employer Brand
So, why would I want to work there?
Your website and social media are two very powerful channels for employer branding. Authenticity is the key: your message must match reality. And who is the most trusted source regarding your brand as an employer? That’s right – your employees.
Here are some of the messages that employees and job candidates are looking to hear:
- “We value your thoughts, your feelings, your effort, your hard work and your time.”
- “We recognize and reward our employees for the work that they do.”
- “Our employees enjoy their work environment and working with their colleagues.”
- “We help our employees learn, grow, and flourish.”
- “Be inspired by our employees’ academic and professional achievements.”