We’ve updated our website for 2017, so be sure to check it out and get in touch if you have any questions or comments.
What are the ongoing costs of a website?
If you are looking to have a website built, you might be wondering how much it costs to keep your website up and running. While you can devote parts of your budget to maintenance, SEO (search engine optimization), online advertising, content creation or running an online store, there are three essentials you need for a basic website: [Read more…]
Make It Better Monday: Your Outdoor Advertising
So, do they know their sign is drooping?
Ensuring that your outdoor advertising is a good reflection of your brand goes beyond coming up with a clever marketing campaign. In addition to ensuring good visibility and a clear call to action, it is important to regularly check your outdoor signage for signs of wear and tear. [Read more…]
Make It Better Monday: Your Workplace Décor
So, is this a temporary office?
Your office space is an often overlooked chance to communicate your company’s brand. Even if your office is only frequented by employees, it is essential to create a pleasant atmosphere for work that is memorable as well as a reflection of your organization’s values. [Read more…]
Make It Better Monday: Your Fundraising
my site buy generic cialis So, where is the money going?
Creating a brand that communicates both trustworthiness as well as lasting value is essential for organizations that rely on financial contributions. Donors need to know not only how their contributions are utilized but also why their continued participation is important. How do contributions to your organization help make a difference? [Read more…]
Make It Better Monday: Your Logo
So, how would that logo look in a single color?
By no means should it be a requirement to limit your logo to a single color, but be sure that you have a single color variation. Although you might be certain that you will never print your logo in anything less than full color, you will most likely need your logo in a single color at some point. By having a single color version ready to go, you ensure that your logo always looks its best and fits your brand identity. [Read more…]
Make It Better Monday: Your Website
So, who owns your website?
If you have paid a web designer or agency to build a website, you may feel confident that you indeed “own” your website. However, when it comes time to make changes or switch between website hosts, such as GoDaddy or Host Gator, you may realize how much – or how little – control you actually have over your company’s website. Additionally, if you are aiming for good SEO, it is essential that you “own” your website’s content. [Read more…]
Make It Better Monday: Your Business Email
So, why does their email end in something other than their domain name?
A domain name is the part of your web address that comes between the “www” and the dot com. It is what people use to reach your website. If you are a business owner, you have likely realized that customers now expect you to have a website or at least a presence on the web, such as a Facebook page for your business. They also expect your email address that uses your own domain. [Read more…]
Make It Better Monday: Your Video Content
So, do they have any more videos like this?
To increase the views of your YouTube video content, first make sure that your videos are able to be found. A good way to help viewers find your YouTube content is to create playlists.
A playlist can include video content that you have created as well as videos that others have created. Once you have adjusted your privacy settings to make sure that your playlists are viewable to the public, users will be able to share your playlists with others on social networks, such as Facebook, Google+ and Twitter. [Read more…]
Make It Better Monday: Your Social Media
So, are they a leader or a follower?
Unless you already have a well-established brand, it is likely that you will be following more social media accounts than those that follow you. You may have noticed that some Twitter users play the numbers game and follow a large number of accounts in order to gain a few followers and increase profile views. For building a strong brand, however, we recommend gaining followers authentically. [Read more…]