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Make It Better Monday: Your Website

March 28, 2016 by Engine Communication

So, who am I dealing with here?

You have listed where you are located and how you can be reached, but don’t stop there. Visitors are coming to your website for more information. While your company may be too large to list the name of every employee or department, it is a good idea to provide the names of key contacts as well as your organization’s executives.

In an effort to attract high-quality talent, you may have invested in an employer branding campaign, but have you remembered to mention the name of the person on the receiving end of your application process? Even something as simple as including the name of your human resources manager adds a touch of personality that could win over a potential job candidate. [Read more…]

Make It Better Monday: Your SEO

March 21, 2016 by Engine Communication

So, why is their search engine rank different on a mobile device?

Exactly eleven months ago, Google rolled out an update to searches on mobile devices. Search rankings on mobile devices are now affected by the mobile-friendliness of the individual pages on your website. Your placement in Google’s search results will be significantly different on mobile devices than on a desktop computer if your website is not mobile-friendly. [Read more…]

Make It Better Monday: Your Video Content

March 14, 2016 by Engine Communication

So, this is just a slide show?

Videos are a great way to engage your audience. One way to ensure that your video is engaging is to make sure that it is truly a video and not a slideshow masquerading in a video file format. Skip the slideshow of images found elsewhere on the web and provide genuine moving picture content.

Your video title and description were enticing enough to attract viewers, so give your audience video content that provides new information or presents that information in a new way. Unless your organization would like to highlight photography services, save your still images for elsewhere. [Read more…]

Make It Better Monday: Your Staff Portraits

March 7, 2016 by Engine Communication

MakeItBetterMonday_2015-11-30 So, what do they look like now?

Your professional portrait should be a reflection of who you are today. If your out-of-date photo is particularly flattering, you may be tempted to continue using it. The reasons to keep your portrait up-to-date, however, are compelling.

An authentic photo of yourself provides an emotional connection and builds your personal “brand”. Using an older, outdated photo that no longer looks like you causes you to miss the opportunity of building recognition for your personal brand and may even negatively impact your trustworthiness due to the older photo being perceived as an inaccurate representation of yourself. [Read more…]

Make It Better Monday: Your Internal Newsletter

February 29, 2016 by Engine Communication

So, did they just hire this out?

If you are looking to create a sense of belonging through your organization’s internal newsletter, be sure that your content reflects the voice of your team. In order to effectively reach everyone in your organization, include content that is relevant to specific departments as well as various levels of seniority. [Read more…]

Make It Better Monday: Your Print Advertising

February 22, 2016 by Engine Communication

So, how much more info could they squeeze into this ad?

It’s safe to say that we all want to get the best return on investment from our advertising. Your first inclination may be to include as much information as you can fit in your ad space. Before planning your ad design, however, it’s best to define the goal of the advertisement and include only information that is relevant to the audience of the publication.

Your advertisement should make it clear what you would like your audience to do. Should they call you? Try your new product? Visit your store? From there, you can decide what information is would encourage your audience to respond to your call to action. [Read more…]

Make It Better Monday: Your Employee Relations

February 15, 2016 by Engine Communication

So, does the company care what the staff has to say?

Engagement is the current buzzword when it comes to employee productivity and company loyalty. Is your staff engaged? Are your employees aware that you would like to have an open dialogue with them? Not encouraging two-way communication tends to result in only the loudest and most negative voices being heard, and top-down communication does not allow for determining whether or not a message has been properly received. [Read more…]

Make It Better Monday: Your Printed Materials

February 8, 2016 by Engine Communication

So, they know I can’t click to zoom in on this photo, right?

While your layout may look good on a computer screen, it is essential to consider the size of images in your printed documents. An image the size of a postage stamp is not only hard to decipher, but it also occupies white space that could have been used to elegantly shape the layout of your text.

When it comes to selecting photos for a layout, quality is more important than quantity. It is easy to be tied to including every image that suits the text, but doing so will water down the effect of each photograph. [Read more…]

Make It Better Monday: Your Public Relations

February 1, 2016 by Engine Communication

MakeItBetterMonday_2016-02-01 So, who do I call for an interview?

Being ready for a press inquiry is essential to getting press coverage and establishing positive public relations. Journalists have tight deadlines, so it is extremely important to have a dedicated contact who can respond immediately to inquiries from the press.

Contact information for your media liaison should be listed on your website as well as on all of your organization’s press releases. Be sure to include a phone number as well as email address. [Read more…]

Make It Better Monday: Your CEO Video Message

January 25, 2016 by Engine Communication

beastskills.com So, who wrote the cue cards?

A well-crafted CEO video message can strengthen your employer brand and communicate your corporate culture in an authentic and powerful way. In addition to a well-chosen concept and message, it is essential to also set positive non-verbal signals.

The setting you choose for your message will influence its tone. Are you filming against a pure white background? Among workers in your factory? In front of or behind your desk? Each of these locations contribute differently to your overall message.

[Read more…]

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