Yes, it is true. We have two colors for 2016.
This is brand customization the Pantone way.
— Engine Communication (@EngineSays) January 2, 2016
So, when will they be back?
To get the most out of your social media presence requires consistency in the frequency of your communication. Why not make it your 2016 New Year’s Resolution to dedicate time in your schedule to maintaining your social media presence? Pages with regular updates are able to build momentum that can’t be achieved through sporadic batches of social activity.
Are you being loyal to your audience? If you are consistent in your delivery of compelling social media content, you are giving your audience a reason to check back again for new content.
So, which one is the official logo?
Perhaps you need a vector-based logo. Or maybe you want to simplify your logo for a more modern look. In any case, Engine Communication advises its clients to go beyond simply implementing the new logo in all future communications.
Your logo represents your brand. When you update your logo, be sure you also implement the new logo design in all of your existing communication materials – both digital and print. Replacing outdoor media, such as signs, may be an additional expense, but not fully implementing your logo will come at the cost of your brand identity.
So, do they really think that is cool?
This Monday, Engine Communication won’t be suggesting something that you can do to make your communication better. Today is one of those rare occasions when we present a way to make communication better by suggesting what NOT to do.
Your brand is valuable. The cost of helping a brand recover from bad publicity is far greater than the initial investment of quality advertising and marketing to create positive connections with your brand. Can you afford to risk your reputation?
So, how much did they pay for these stock photos?
Be aware that popular photos on websites selling stock images might be popular enough to give away their source. Other tip-offs include architecture not common to your area, signage, or even the type of clothing worn by the model. If you look closely, you might even notice that often particular poses are favored by stock photographers.
So, why would I want to work there?
Your website and social media are two very powerful channels for employer branding. Authenticity is the key: your message must match reality. And who is the most trusted source regarding your brand as an employer? That’s right – your employees.
Here are some of the messages that employees and job candidates are looking to hear:
So, are these actual customers?
It’s great if you can produce a testimonial video that has high production value. It’s even better if the testimonial can create a personal connection with your audience. The most important factor for determining the success of a testimonial video, however, is authenticity.
Does your video testimonial look like it was staged? Scripted? Heavily edited? Discrete staging, scripting and editing can all enhance the authenticity of your video testimonials. The key here is to avoid creative decisions that draw attention to the production of the video itself.
So, why am I watching this video?
One way to make your organization shine in its image film is to come up with a compelling concept before you begin shooting video. To find that concept, you have to ask yourself a few questions: