• Home
  • About
  • Services
    • What We Do
    • Websites
    • Video
    • Branding
    • Graphic Design
  • For Business
  • For Grantmakers
  • For Nonprofits
  • Blog
  • Contact

Engine Communication

Web Design and Marketing Agency in Cypress, TX

You are here: Home / Archives for branding

Pantone Color of the Year 2016

January 2, 2016 by Engine Communication

Yes, it is true. We have two colors for 2016.
This is brand customization the Pantone way.

The Pantone #ColoroftheYear for 2016 is [sic] #RoseQuartz AND #Serenity https://t.co/xsPOqky8EZ #ColoroftheYear

— Engine Communication (@EngineSays) January 2, 2016

Filed Under: Branding Tagged With: brand identity branding colors corporate design corporate identity corporate image graphic design graphics

Make It Better Monday: Your Social Media Presence

December 28, 2015 by Engine Communication

MakeItBetterMonday_2015-10-26So, when will they be back?

To get the most out of your social media presence requires consistency in the frequency of your communication. Why not make it your 2016 New Year’s Resolution to dedicate time in your schedule to maintaining your social media presence? Pages with regular updates are able to build momentum that can’t be achieved through sporadic batches of social activity.

Are you being loyal to your audience? If you are consistent in your delivery of compelling social media content, you are giving your audience a reason to check back again for new content.

[Read more…]

Filed Under: Marketing Tagged With: best practices branding content corporate image digital marketing employer branding social media web presence

Make It Better Monday: Your Logo

December 21, 2015 by Engine Communication

MakeItBetterMonday_2015-12-07So, which one is the official logo?

Perhaps you need a vector-based logo. Or maybe you want to simplify your logo for a more modern look. In any case, Engine Communication advises its clients to go beyond simply implementing the new logo in all future communications.

Your logo represents your brand. When you update your logo, be sure you also implement the new logo design in all of your existing communication materials – both digital and print. Replacing outdoor media, such as signs, may be an additional expense, but not fully implementing your logo will come at the cost of your brand identity.

[Read more…]

Filed Under: Graphic Design Tagged With: branding change communication corporate design corporate image graphics logo outdoor signage vector graphics website

Make It Better Monday: Your Brand

December 7, 2015 by Engine Communication

So, do they really think that is cool?

This Monday, Engine Communication won’t be suggesting something that you can do to make your communication better. Today is one of those rare occasions when we present a way to make communication better by suggesting what NOT to do.

Your brand is valuable. The cost of helping a brand recover from bad publicity is far greater than the initial investment of quality advertising and marketing to create positive connections with your brand. Can you afford to risk your reputation?

[Read more…]

Filed Under: Branding Tagged With: advertising branding marketing public relations shock marketing

Make It Better Monday: Your Images

November 30, 2015 by Engine Communication

So, how much did they pay for these stock photos?

Be aware that popular photos on websites selling stock images might be popular enough to give away their source. Other tip-offs include architecture not common to your area, signage, or even the type of clothing worn by the model. If you look closely, you might even notice that often particular poses are favored by stock photographers.

[Read more…]

Filed Under: Photography Tagged With: branding photography social media stock photography web presence website

Make It Better Monday: Your Employer Brand

November 9, 2015 by Engine Communication

So, why would I want to work there?

Your website and social media are two very powerful channels for employer branding. Authenticity is the key: your message must match reality. And who is the most trusted source regarding your brand as an employer? That’s right – your employees.

Here are some of the messages that employees and job candidates are looking to hear:

  • “We value your thoughts, your feelings, your effort, your hard work and your time.”
  • “We recognize and reward our employees for the work that they do.”
  • “Our employees enjoy their work environment and working with their colleagues.”
  • “We help our employees learn, grow, and flourish.”
  • “Be inspired by our employees’ academic and professional achievements.”

[Read more…]

Filed Under: Branding Tagged With: branding employer branding HR internal communication social media web presence website

Make It Better Monday: Testimonial Videos

November 2, 2015 by Engine Communication

So, are these actual customers?

It’s great if you can produce a testimonial video that has high production value. It’s even better if the testimonial can create a personal connection with your audience. The most important factor for determining the success of a testimonial video, however, is authenticity.

Does your video testimonial look like it was staged? Scripted? Heavily edited? Discrete staging, scripting and editing can all enhance the authenticity of your video testimonials. The key here is to avoid creative decisions that draw attention to the production of the video itself.

[Read more…]

Filed Under: Video Tagged With: authenticity branding social media testimonial video

Make It Better Monday: Your Image Film

October 19, 2015 by Engine Communication

So, why am I watching this video?

One way to make your organization shine in its image film is to come up with a compelling concept before you begin shooting video. To find that concept, you have to ask yourself a few questions:

  • Who would you like to watch this video?
  • What would you like that audience to know or feel?
  • And, most importantly, what would you like your audience to do?

[Read more…]

Filed Under: Video Tagged With: branding image film seo social media video

  • « Previous Page
  • 1
  • 2
  • Engine Communication Blog

Read More

  • About Engine
  • Branding
  • Graphic Design
  • Marketing
  • Photography
  • Video
  • Websites

Engine Communication



Full-Service Marketing Agency Serving the Greater Northwest Houston Area

Office Location: Cypress, Texas 77433

Contact Us
 
 
 

Connect with us


 
Check out the latest from Engine Communication, leave us a review or just say hi!

  • facebook
  • twitter
  • pinterest
  • linkedin
  • google-maps

© 2023 · Engine Communication · Fine Print